All eyes will be on a fascinating Star Wars auction in Valencia, California at the end of the month.
Collectors of Star Wars figurines and other memorabilia will be salivating at the thought of this collection of rare Star Wars figures going under the hammer.
At the heart of it is a unique collection owned by Howard Kazanjian, who produced the movie Star Wars: Return of the Jedi. Howard is a lifetime friend of George Lucas and for many years he was a vice president of the Star Wars production company Lucasfilm.
Howard is part of the history of the Star Wars franchise being closely involved in the day-to-day operations following the release of the first Star Wars movie in 1977. Experts believe his personal collection could be worth £20,000 but that may be a gross underestimate. It includes rare Star Wars bling that has not been opened since it was manufactured 40 years ago. Other memorabilia at the auction is extremely sought after.
There is a Star Wars ‘Early Bird’ kit made by the Kenner company which is certain to sell for big bucks. The story goes that Kenner were unable to supply its toys in time for the first Christmas after the release of the original movie in 1977.
Source: Prop Store
But Kenner took a gamble and created cardboard boxes with little more inside than stickers and a note to say the toys would be ready in the spring. It was probably one of the boldest marketing moves ever made in the history of film merchandising.
The Early Bird box was Kenner’s promise to deliver Star Wars collection later. Boxes sold for about $10 at that time. The kids clamouring for Star Wars toys on Christmas morning, found only empty boxes at the foot of the tree. Crazy, but the idea worked!
The toys promised to the box owners were a 3.75-inch figurines of Luke Skywalker, Princess Leia, Chewbacca, and Artoo Detoo. They arrived a few months later but the Kenner company was canny to the last.
It enclosed a leaflet with the figures advertising a further offer. Just fill out a form, send two dollars, and Kenner would send a “Collector’s Action Stand” designed to house eight new figures also released that spring.
Fans and collectologists will be fascinated to see how much attention a Luke Skywalker action figure with a rare extending light-sabre gets. It’s expected to net around £7,000 ($10,000)
Other items on the schedule for the mega auction are original production toys, posters, cast and crew items, and items from a variety of separate franchises, including Teenage Mutant Ninja Turtles, Transformers, Batman, Marvel, Lord of the Rings.
The auction will take place at Prop Store
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